


It can, therefore, also distort your natural coloring when looking in a mirror – making it hard to see if your new foundation suits you or not. The lighting in shops is designed to drive purchases, making items look brighter and more enticing than they would in other settings. If you’re undecided between two shades, double-check both on the forehead as this is where we tend to have a little more sun exposure.
BEST PLACE TO COLOR MATCH FOUNDATION SKIN
He continues, “The shade that is almost imperceptible on your skin is the right shade for you. “Swatch darkest to lightest from the cheek to the jawline and blend in using fingertips or your best foundation brush.” “Identify two or three shades in your undertone (most brands have identifiers on the shades with W for warm, C for cool, and N for neutral) that appear closest to your natural skin tone,” advises Dowdall. Hopefully, now you’ve got your undertones sussed you can try different matches within the same family. This is going to be especially true if you apply fake tan, and also during the winter months when exposure to cold temperatures means your hands can be redder than your face. “because the skin on our hands is usually a different tone to the face.” “Most people try foundation on their hand, but it’s always best to try it on the side of the face or even your neck,” explains Ferreira.
